When we spend a humongous amount on the movie and audio launch! Why to host the event with anchors, felt the ‘2.0’ team. To add more colors to the stage the film unit had roped in ‘Baahubali’ fame Rana Daggupati to host the show in Telugu version, Karan Johar for Hindi version.when it comes to tamil version the crew felt only Rajinikanth can woo the audience by his presence.
The audio launch is being held in the world’s tallest building Burj Khalifa by spending about Rs 20 Cr. The building is decorated with 2.0 stills featuring Rajinikanth and Akshay Kumar, There is live performance of A.R Rahman.