Famed Indian composer and singer-songwriter A.R. Rahman has been appointed the brand ambassador of the Sikkim government. In an official notification, Chief Secretary A.K. Srivastava said Rahman will promote and project the state’s achievements nationally and globally.
Earlier this year, Rahman had been made Sikkim’s brand ambassador of tourism and business. In 2010, Rahman was conferred the country’s third highest civilian honour Padma Bhushan and also two Academy and two Grammy Awards.