Sushanth’s new film has been launched formally today. Actor Rahul Ravindran is turning a director with this film. Interestingly, the film has been titled as ‘Chi La Sow’ means ‘Chiranjeevi…Lakshmi…Sowbhagyavathi’. The Telugu letters are usually printed on ‘Shubhalekha’ (Wedding invitation) to address a bride. The title hints that the film’s story revolves round a marriage and it would be traditional style showcasing rich Telugu culture. Other cast are yet to be announced. Music is by Siruni Cine Corporation is bankrPrashanth Vihari and M Sukumaran is the DOP. Siruni Cine Corporation is bankrolling this project.