Kalyan jewellers has withdrawn the controversial ad featuring Amitabh Bachchan and his daughter Shweta. Bank union complained that the ad is suggestive of ‘distrust’ in the banking system.
Kalyan jewelers Telugu ad featuring Nagarjuna and a little girl also will be withdrawn. The one-and-half minute TV commercial show Bachchan and Nagarjuna as senior citizens going to a bank claiming that pension has been credited in their accounts for double times. It was intended to showcase the honesty. Bank unions found it disgusting.
“We sincerely regret the inadvertent hurt caused and withdraw the advertisement from all media with immediate effect,” said Kalyan Jewellers in a statement released.
Prabhu acted in Tamil version of the same ad. Bank unions demanded withdrawal of all the ads.